The Atlanta Regional Commission has retained the services of NuStats and Geostats to conduct a new regional travel survey to better understand the travel patterns of residents within the 20-county planning region. The core jurisdictions in the study area are Clayton, Cherokee, Cobb, DeKalb, Douglas, Fayette, Fulton, Gwinnett, Henry, Rockdale and the City of Atlanta. Additional counties in the non-attainment area include Barrow, Bartow, Carroll, Coweta, Forsyth, Hall, Newton, Paulding, Spalding and Walton. When complete, these surveys will help improve the accuracy of the regional travel demand model.
The key 2011 survey design elements are:
- A minimum of 10,000 households retrieved from across the 20-county study area with detailed socioeconomic and weekday travel behavior obtained for all household members.
- Sampling frame that permits differential sampling rates by land-use type and mitigates sample coverage bias inherent in traditional random digit dial (RDD) -based frames.
- Household, person and vehicle data collected for all household members.
- Daily travel behavior collected for all trips made, places visited and activities carried out at all locations for a 24-hour weekday period (Monday – Friday).
- Household recruitment and travel day information retrieval by various methods such as mail, telephone and web, while maintaining quality and consistency across all methods.
- Software and tools to monitor schedule adherence, with appropriate reporting of progress.
- Quality control of survey interviews to ensure accuracy and completion.
- Evaluation of a global positioning system (GPS) in-vehicle and wearable tracking component for a 10 percent (1,000 household ) subsample.
For more information about the upcoming regional travel survey, contact Claudette Dillard at email@example.com.